Social networking is a
fairly recent phenomenon which, according to the recent
ofcom survey in the United
Kingdom, is experiencing an enormous success - 39% of British adults
have logged on to sites such as Facebook or MySpace. This aspect of
internet use is having a profound effect on who the users are. In the
UK and the US where social networking has the most progressed, so is
the proportion of women users (50-50 in the UK and 52% in the US).
