Our campaign The Young Internet aims to raise awareness about internet safety and promote dialogue between children and adults. We will stress the benefits of the internet and online media, as well as the importance of being a critical media user. We base our awareness message on facts and knowledge and have chosen to put the issue of safer internet use into a broader context of children’s everyday life.

During the previous project period (2005-2006) some of our accomplishments were: the development of a Safer internet toolkit, containing 27 high quality resources to be used by parents, educators and people who meet children and young people in their profession a tour of regional training seminars for educators all over Sweden the establishment of a regional network of qualified informants

During 2007 and 2008 we will improve the toolkit by developing complementing resources to meet the needs of new target groups. We will also arrange training seminars in different parts of Sweden, targeting principals and directors of education, teachers, social workers and welfare officers, as well as other people who meet children and young people in their profession.

The addition of the helpline run by BRIS will provide an important support and access point for children who have questions regarding safer internet use or need someone to talk to about their experiences online. BRIS support services include: the Children’s Helpline and the web-based BRIS e-mail service, both which can be contacted anonymously and are free of charge.

The Swedish Media Council will educate BRIS' staff and volunteers to further raise their knowledge on internet safety issues. Facts and analysis of children’s experiences and worries related to internet use will contribute as a base for future awareness activities.

The Swedish Media Council is a committee under the Ministry of Culture. The Council is the expert organisation on children and media in Sweden, and the aim of the Council's work is to protect children and minors from harmful effects of media content and media use.

BRIS is an NGO who supports children in distress and acts as a link between children, adults and the community. All of BRIS’ support services are based on volunteer work; its financial support come from corporate and individual donors, and to a small extent from governmental grants. All volunteers have experience working with children and young people and have passed the BRIS training programme.