Cyberethics will concentrate on addressing the needs of people living on the whole island and accessing citizens at the rural areas. In doing so, the applicant has formed a consortium, which includes:

• The umbrella organization of Family Planning Association
• The umbrella organization of the Cyprus Youth Council will be participating under FPA
• University of Cyprus, Department of Social and Political sciences
• The Cyprus Broadcasting Corporation
• One Turkish Cypriot NGO (Olive Tree Branch), who is very well networked and active in the TC community.

Together they will serve the one third of the people of Cyprus who live in the North and have no other access to such bodies and services, although they might need them the most. The North, not being under the jurisdiction of the official government, renders the area a fertile place for production and dissemination of illegal content, not to mention prostitution and drugs.

The first objective is to implement a strong campaign under the name "CyberEthics" concerning the safe use of internet which will serve the needs of all people living on the island of Cyprus (i.e., also Turkish Cypriots and other minorities) and address not only issues of pornography, but also racism (currently on the rise in Cyprus), gender discrimination and inappropriate use of peoples’ images.

The second objective is to engage in the process governmental and civil society actors, thus contributing towards the eradication of cyber crime through informed actions of European citizens and public institutions that aim to change behaviours, mentality and attitudes, giving special emphasis to rural and less developed areas of the country. Taking advantage of the applicant’s expertise and international network in mobile technologies attention will also be given to unethical/illegal usages of all new online technologies (i.e., mobile and broadband content, online games, peer-to-peer file transfer and all other forms of real-time communication).

The main goals include:

• Devise a cohesive, hard-hitting and targeted awareness campaign using the most appropriate media, taking into account best practice and experience in other countries.
• Establish and maintain a partnership (formal or informal) with key players (government agencies, press and media groups, ISP associations, users organizations, education stakeholders) and actions in their country relating to safer use of Internet and new media.
• Promote dialogue and exchange of information notably between stakeholders from the education and technological fields.
• Where appropriate, cooperate with work in areas related to the Safer Internet plus program such as in the wider field of media and information literacy or consumer protection.
• Inform users about European filtering software and services and about hotlines and self- regulation schemes.
• Actively cooperate with other national nodes in the European network by exchanging information about best practices, participating in meetings and designing and implementing a European approach, adapted as necessary for national linguistic and cultural preferences.
• Provide a pool of expertise and technical assistance to start-up awareness nodes (new nodes could be ‘adopted’ by a more experienced node).
• Take an active part in European-level events and in the organisation of national, regional and local events for Safer Internet Day.
• Cooperate with the hotline present in the country, if any, and EUROPE DIRECT.

About the Cyprus Neuroscience & Technology Institute:

The applicant is a well-known NGO with proven history of sensitivity on issues of youth and technology. Since its inception in 1991, it has been successful in funding its programs. It has developed the curriculum (i.e., a new learning theory based on an educationally relevant and socially responsible approach, which has received 7 international awards for innovation and social responsibility) for a chain of computer learning centers for children (www.cyber-kids.com), which has expanded in four countries (financial contributor to this project). It also founded and operates the largest peace portal in the Middle East (www.tech4peace.org; over 5,000 pages, 40,000 hits/mo), which was funded by the UN and achieved self-sustainability within 3 years of operation.